Overview
Serving as chair of communications, I am responsible for creating campaigns, promotions and overseeing other creatives for the Echelon Ventura chapter. This is a group of young professionals looking to serve the community of Ventura, CA.
Brand
The Salvation Army Echelon
Role
Creative Director, Designer (Served on board - communications chair)
Project Type
Branding, Event Materials, Marketing Collateral, Animation, Social Media
Animations
Our communications team wanted to create animated content to promote social media events. We brainstormed and developed a fun loving character, "Echie" to serve as our mascot. We storyboarded and defined the personality of the character to help bring a more friendly and playful tone to our content. Since our team is all volunteer based, we wanted to create a template that could be easily adjusted by other members in the team.
Event Materials - Launch Party!
Event site
Event Flyer
Instagram Invite
Branded water bottle
Photo booth template design
FULL CREDITS