Overview
Worked with a team of designers and marketing leads to rebrand Disney Princess Little Kingdom Makeup. The previous look was too young looking and not reading well as makeup. Marketing challenged the design team to come up with a solution. Disney chose my overall look and branding out of several other options presented. I then worked with my team to refine and establish the logo, die lines/structures, custom illustrations and production. I gave direction and inspiration to other designers to ensure the branding remained consistent.
*In collaboration with Jakks Pacific.
Brand
Disney & Jakks Pacific
Role
Designer & Art Director
Project Type
Branding, Packaging
Final Logo
My logo concepts presented to Disney
Original concept for packaging/branding look presented to Disney.
Refined makeup categories illustrations
Final makeup categories illustrations
FULL CREDITS
DIRECTION: Megan McKiernan, Helene Arancon
PACKAGE DESIGN: Megan McKiernan, Anna Maria Coppi
ILLUSTRATION: Megan McKiernan, Anna Maria Coppi