When PiyoPiyo made the move to the US, they needed a new look for their extensive packaging line. I worked as lead designer with Root Creative Marketing to execute this challenge. The goal was to achieve a clean, cohesive look. It was important to feature the products were BPA free and the company's duck mascot and branding. To keep things playful, I executed a series of simple illustrations which were featured throughout the packaging branding. I directed the project from conception, execution, press checks, and communicating with Hong Kong for production.
*In collaboration with Root Creative
PiyoPiyo / Root Creative