Overview
When PiyoPiyo made the move to the US, they needed a new look for their extensive packaging line. I worked as lead designer with Root Creative Marketing to execute this challenge. The goal was to achieve a clean, cohesive look. It was important to feature the products were BPA free and the company's duck mascot and branding. To keep things playful, I executed a series of simple illustrations which were featured throughout the packaging branding. I directed the project from conception, execution, press checks, and communicating with Hong Kong for production.
*In collaboration with Root Creative
Brand
PiyoPiyo / Root Creative
Role
Designer
Project Type
Branding, Packaging
![](https://cdn.myportfolio.com/9dbe67ae3c5c362e0e2afd589606ff7e/469e635f08566bf45824cf8d_rw_1200.jpg?h=0b18426b13ff3a59fb64e394134dcb8c)
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