Overview
When PiyoPiyo made the move to the US, they needed a new look for their extensive packaging line. I worked as lead designer with Root Creative Marketing to execute this challenge.  The goal was to achieve a clean, cohesive look. It was important to feature the products were BPA free and the company's duck mascot and branding.  To keep things playful, I executed a series of simple illustrations which were featured throughout the packaging branding. I directed the project from conception, execution, press checks, and communicating with Hong Kong for production.
*In collaboration with Root Creative
Brand
PiyoPiyo / Root Creative
Role
Designer 
Project Type
Branding, Packaging
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