Overview
Rémy Cointreau is responsible for producing most of the world's cognac. Representing several high end collections: Rémy Martin, Louis XIII, The Botanist, Mount Gay Rum, XO, V.S.O.P, this brand served as one of the agency's largest accounts.
As the sole design director, I maintained strong relationships with the client. My duties ranged from pitching our capabilities to win new creative projects, to presenting daily ongoing design work, or educating the team on the latest style guides. I served as a brand expert and main point of design contact with the agency and directed a team of designers through various projects of different mediums and formats.
*In collaboration with Rémy Martin & Sketchdeck
As the sole design director, I maintained strong relationships with the client. My duties ranged from pitching our capabilities to win new creative projects, to presenting daily ongoing design work, or educating the team on the latest style guides. I served as a brand expert and main point of design contact with the agency and directed a team of designers through various projects of different mediums and formats.
*In collaboration with Rémy Martin & Sketchdeck
Brand
Rémy Cointreau
Role
Direction & design
Project Type
Branding, packaging, social assets, catalog
Rémy Martin was hosting a special event in Los Angeles and wanted to create a custom can label for The Rémy Martin Sidecar drink. They had a partnership with the L.A. bar, Thunderbolt, and needed to consider the brand combination. Our team was challenged with a full brand exploration to create something that was eye-catching and worth sharing on social media. After exploring several style sample explorations, the client chose a final can label design that was unique and special to the cocktail and brands. The team then took these customized assets and applied them to a social media invitation campaign.
Original Concepts
Social Media Assets
Louis XIII - VIP Catalog Design
Window Display Signage
The Botanist - Product Concept Sketches
The Botanist - Holiday Displays & Ads
Rémy Martin - Cooler Doors Animated Ads
Cointreau - Cooler Doors Animated Ads
Mount Gay Rum - Cooler Doors Animated Ads
FULL CREDITS
SPECIAL EVENT: Sherman Fuchs, Saul Suaza, Vessi Hayes
CATALOG DESIGN: Sherman Fuchs
HOLIDAY PACKAGING & ADS: Saul Suaza, Ricardo Burbano
PRODUCT CONCEPT SKETCHES: Saul Suaza
PRODUCT CONCEPT SKETCHES: Saul Suaza, Efrain Vera