Overview
I was responsible for the overall branding and graphics for 2 years worth of arts & crafts lines. I worked with a team of in-house designers and contractors to produce product concepts, packaging, presentations, and other marketing materials needed for the brand. 
                                                        
*In collaboration with RedwoodVentures and Pocketwatch.
Brand
Ryan's World/RedwoodVentures
Role
Designer & Art Director
Project Type
Direction, Packaging, Product Innovation

#1 STATIONERY ITEM AT WALMART!

Ryan's Mystery Art Egg - Direction & Design

Ryan's Ultimate Art Kit - Direction & Design 

Interactive punch out activity reveal

Unboxing featured on Ryan's Youtube channel

Ryan's Sidewalk Chalk Sets - Product Concept, Packaging, Character Art - Direction & Design

Ryan's Sidewalk Chalk Sets - Product Concept, Packaging, Character Art - Direction & Design

Ryan's Art Kit - Product Concept, Packaging, Character Art - Direction & Design

Ryan's Binder Pouch - Product Concept, Packaging, Character Art - Direction & Design

Ryan's Binder Pouch - Product Concept, Packaging, Character Art - Direction & Design

Ryan's Binder Mystery Erasers & Toppers - Product Concept, Packaging, Character Art - Direction & Design

Ryan's Ruler Cube Bundle - Product Concept, Packaging, Character Art - Direction & Design

FULL CREDITS
DIRECTION: Megan McKiernan 
ILLUSTRATION: Mindy Lucio, Mary Sholl
PACKAGE DESIGN: Megan McKiernan, Mindy Lucio
PRODUCT CONCEPTS & DEVELOPMENT: David Murphy, Megan McKiernan, Mindy Lucio, Mary Sholl
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