Overview
The cutest scented super slow-rising squishy Pets & Besties! Smooshy Mushy gained a strong fan base and became a very successful brand. I was responsible for the overall branding and graphics for over 2 years. I worked with a team of in-house designers and contractors to produce product concepts, character artwork, packaging, showroom designs and other marketing materials needed for the brand.
*In collaboration with RedwoodVentures and OLO Industries
Brand
Smooshy Mushy/RedwoodVentures
Role
Designer & Art Director
Project Type
Animation/Video Direction, Illustration/Character Art Direction, Packaging, PR Campaign, Product Innovation
Smooshy Mushy Ultra - Video Teaser
Smooshy Mushy Ultra - Character Art
Smooshy Mushy Ultra - Packaging & Character Art
Smooshy Mushy Ultra - Influencer Promotion Campaign
Kendra's Sparkly Life
Mini Toyland
Everyone's Toy Club
Smooshy Mushy Mystery Munchie Packs - Packaging & Product
Smooshy Mushy Mystery Munchie Packs - Packaging PDQ
Smooshy Mushy Mystery Munchie Packs - Collector's Poster
Activity concept and design
Smooshy Mushy Minis - Packaging
Smooshy Mushy Minis - Packaging & Product
Smooshy Mushy Minis - Packaging & Product
Smooshy Mushy Bentos S4 - Packaging
Smooshy Mushy Sticky Snacks - Packaging
Smooshy Mushy Sticky Snacks - Packaging & Product
FULL CREDITS
DIRECTION: Megan McKiernan
ILLUSTRATION: Mindy Lucio, Jojo Chongjaroenjai, Jamie Rodriguez, Brenda Ho
PACKAGE DESIGN: Megan McKiernan, Mindy Lucio
VIDEO: Jojo Chongjaroenjai (storyboard & animation)
INFLUENCER CAMPAIGN: Mindy Lucio (design), Megan McKiernan (direction), Freeman Public Relations (PR), Aisle Think (printing)
PRODUCT CONCEPTS & DEVELOPMENT: David Murphy, Megan McKiernan, Mindy Lucio
PHOTOGRAPHY: Ryan Ehrmantraut, Cierra Maher