Spark in the Dark was born on Facebook with a simple idea: create a safe platform to connect those in need with those who could help. Members across the Grand Traverse-area post a need on the group's page, and watch others in the community comment back, eager to help. The model quickly gained traction. Since launching in 2015, we've grown to 3 chapters and over 15,000 members.
I was contacted to help re-brand and create a style guide. This style guide would be used to help other chapters keep designs and materials consistent. I worked directly with the CEO to establish all materials.
Spark in the Dark
Creative Director & Designer
Branding, Style Guide
Re-Brand & Guide
DIRECTION & DESIGN: Megan McKiernan