Overview
SquadOV is an all-in-one platform to record, watch and share gaming moments. Our team was tasked with a re-branding exercise. I directed a team of designers through the phases of the branding process including: sketches, concepts and final brand guides. Ultimately the client was very pleased with the more sleek and modern look of the new brand.
*In collaboration with SquadOV & SketchDeck
Brand
SquadOV
Role
Director
Project Type
Branding, Style Guide, Concepts
Re-brand
![](https://cdn.myportfolio.com/9dbe67ae3c5c362e0e2afd589606ff7e/8745168c-7d1f-48d3-b3dd-f344da94a054_rw_1200.png?h=a4e10d99c542a59b87ae87a859c7a116)
BEFORE
![](https://cdn.myportfolio.com/9dbe67ae3c5c362e0e2afd589606ff7e/461310d8-bab2-4490-8b07-0b86af31eb7a_rw_1200.png?h=e271a250bb53b03fb03f363e668834a1)
AFTER
Initial Sketches
![](https://cdn.myportfolio.com/9dbe67ae3c5c362e0e2afd589606ff7e/3ef1bd04-c96b-4562-b6ce-62f106c755eb_rw_1920.jpg?h=694c69888014f9c4a1cb3e724a0594d9)
![](https://cdn.myportfolio.com/9dbe67ae3c5c362e0e2afd589606ff7e/6222ac3c-4568-4f0a-ad98-16346c6101df_rw_1920.jpg?h=6429ef623f1fa7b1c2c3d970886558d7)
![](https://cdn.myportfolio.com/9dbe67ae3c5c362e0e2afd589606ff7e/58cc0a8a-8f0a-4e44-b135-908ea4d849e9_rw_1920.jpg?h=597e0423d7bd8361a49040dc8f710ccf)
Concepts
![](https://cdn.myportfolio.com/9dbe67ae3c5c362e0e2afd589606ff7e/c5a8b8bd-7d5c-4fcf-9f2f-240daedc5885_rw_3840.jpg?h=7b1b251316bb85b6eb520d1153cb06dc)
![](https://cdn.myportfolio.com/9dbe67ae3c5c362e0e2afd589606ff7e/7ef62376-da52-45c5-b757-fad706b49daf_rw_3840.jpg?h=602b97cd9c500af85548ce61bcfd1919)
![](https://cdn.myportfolio.com/9dbe67ae3c5c362e0e2afd589606ff7e/7c72ce0d-ab06-45ad-8847-075edffca2cc_rw_3840.jpg?h=62a8edf5e7a01d3fe83bb05455637aac)
![](https://cdn.myportfolio.com/9dbe67ae3c5c362e0e2afd589606ff7e/ada805a8-a819-4645-b6f3-4b7a9a3fd91d_rw_3840.jpg?h=2c78d47308df8744fe9a1344759fd882)
Brand Guide
![](https://cdn.myportfolio.com/9dbe67ae3c5c362e0e2afd589606ff7e/3221cd7e-cf72-4db3-ba7d-a1bfec9beb2b_rw_3840.jpg?h=1a03a2fb04f5469c47f788a9e7ce5f20)
![](https://cdn.myportfolio.com/9dbe67ae3c5c362e0e2afd589606ff7e/4367b001-5376-443c-b094-9b1e52f074b8_rw_3840.jpg?h=2af082c14e7ed88faa7eada84fa55549)
![](https://cdn.myportfolio.com/9dbe67ae3c5c362e0e2afd589606ff7e/5620b3cf-4858-4423-b6df-036ecad1881b_rw_3840.jpg?h=729964b1908529c5d0cbc6fd4a544d8e)
![](https://cdn.myportfolio.com/9dbe67ae3c5c362e0e2afd589606ff7e/d88865fa-3fa0-4d67-9a0e-1121a9dbbbb9_rw_3840.jpg?h=066f5cb525acbc6da1eceb647d0c97fc)
![](https://cdn.myportfolio.com/9dbe67ae3c5c362e0e2afd589606ff7e/904c33e4-2f4a-4813-b37e-a3b61ce334ad_rw_3840.jpg?h=a4627ea07fb40f961b649076f0637854)
![](https://cdn.myportfolio.com/9dbe67ae3c5c362e0e2afd589606ff7e/69299184-58c0-4ba8-b934-6fa426a66c9a_rw_3840.jpg?h=9d5f22fdc4d42d9d4e9739e9d6c20662)
![](https://cdn.myportfolio.com/9dbe67ae3c5c362e0e2afd589606ff7e/1a7664e8-7949-48df-98a3-0367d9db70d8_rw_3840.jpg?h=97e3dac3989d731db98f5628e3066256)
![](https://cdn.myportfolio.com/9dbe67ae3c5c362e0e2afd589606ff7e/64479ebd-7875-4751-9b01-5651db53301c_rw_3840.jpg?h=8dee8d3c7106ac2cb9f2b1d42a031a4d)
![](https://cdn.myportfolio.com/9dbe67ae3c5c362e0e2afd589606ff7e/33963f2b-724d-40b2-8ed2-f785d597bee2_rw_3840.jpg?h=db74538151e61526aa21565a4eb392e8)
![](https://cdn.myportfolio.com/9dbe67ae3c5c362e0e2afd589606ff7e/a6105e0d-4974-4e62-af82-139435e2c6a3_rw_3840.jpg?h=d2812c8d515ca0d755eee4397ecd8f03)
![](https://cdn.myportfolio.com/9dbe67ae3c5c362e0e2afd589606ff7e/568fb697-8513-44d1-883d-d524a060ad68_rw_3840.jpg?h=265cb9c38eba170df7a70c7a90051347)
![](https://cdn.myportfolio.com/9dbe67ae3c5c362e0e2afd589606ff7e/0ff5029d-5d73-41d9-b533-d04641a4a280_rw_3840.jpg?h=3905aaccfb68e466656b1f05013aa32d)
![](https://cdn.myportfolio.com/9dbe67ae3c5c362e0e2afd589606ff7e/cfb7cfa6-b563-40b8-a36a-20865afabb19_rw_3840.jpg?h=cd076ecae29dffb893ba6dbe159849b6)
![](https://cdn.myportfolio.com/9dbe67ae3c5c362e0e2afd589606ff7e/979b4cc6-2499-4644-97a8-8cfbe51484ac_rw_3840.jpg?h=e07ea0506bcd627678f7ff2fee2b2a40)
![](https://cdn.myportfolio.com/9dbe67ae3c5c362e0e2afd589606ff7e/db1b3c7e-4e84-43c8-91d7-ffef359332ff_rw_3840.jpg?h=0c3b25bdc5add338dbc6f43b07c723e2)
FULL CREDITS
DIRECTION: Megan McKiernan
DESIGNERS: Efrain Vera, Saul Suaza