Overview
SWISS Senses marked the launch of a more elevated way to travel, and our goal was to visually translate that refinement the moment passengers entered the space. We crafted a cohesive narrative of understated luxury through environmental signage, lighting, and supporting collateral, creating an experience that felt calm, intentional, and distinctly premium.
High-end photography played a key role in setting that tone. Imagery was carefully curated to emphasize texture, light, and atmosphere rather than overt messaging, evoking a sense of quiet sophistication and effortless comfort. Each photographic choice reinforced the emotional side of the journey, inviting travelers to slow down and experience the space rather than simply move through it.
Throughout the project, we remained fully aligned with the SWISS Airlines style guide, ensuring every element felt unmistakably on-brand. From color and typography to material finishes and scale, consistency was essential. The result was a seamless, immersive environment that reflected SWISS’s commitment to precision, quality, and elevated travel, while introducing passengers to a more sensory-driven brand experience.
Brand
SWISS Airlines
Role
Concepts, design, production
Project Type
Branding, packaging, experiential, signage
FULL CREDITS
DIRECTION: Blair Lenz
DESIGN & PRODUCTION: Megan McKiernan
COPY/QA: Lori Ellison, Stefanie Wine
PHOTOGRAPHY: Binita Patel