Overview
TLC translates to "Tender Loving Care" and is a children's line of collectibles. I was responsible for the overall branding and graphics for 2 years worth of lines. I worked with a team of in-house designers and contractors to produce product concepts, character artwork, packaging, presentations, and other marketing materials needed for the brand.
*In collaboration with RedwoodVentures and OLO Industries.
*In collaboration with RedwoodVentures and OLO Industries.
Brand
TLC Kritters/RedwoodVentures
Role
Designer & Art Director
Project Type
Branding, Video Direction, Illustration/Character Art Direction, Packaging, Product Innovation
TLC S3 BooBoo Better - Teaser Video
![](https://cdn.myportfolio.com/9dbe67ae3c5c362e0e2afd589606ff7e/e315f14d-e307-471e-bedf-61090a067000_rw_1920.jpg?h=a34e418f32c69061e1a23fb8b867f224)
TLC S3 BooBoo Better - Branding/Packaging
![](https://cdn.myportfolio.com/9dbe67ae3c5c362e0e2afd589606ff7e/d180b906-fd93-45b8-a6f8-c8f6f8165cfa_rw_3840.jpg?h=71ecb06b78c04b77fa0721e2a2fe00e4)
TLC S3 BooBoo Better - Branding/Packaging
![](https://cdn.myportfolio.com/9dbe67ae3c5c362e0e2afd589606ff7e/09894458-2016-42a2-bec1-52a474fad939_rw_1920.png?h=5dd87bc279a36ae4b9f4cf6f6891c735)
Interactive collector's poster concept and design
![](https://cdn.myportfolio.com/9dbe67ae3c5c362e0e2afd589606ff7e/62a9350e-f05f-4da3-8d30-6d9fbab0bffa_rw_600.gif?h=592d07606ddd1b7352270365f254fd6b)
BooBoo reveal activity concept & design
![](https://cdn.myportfolio.com/9dbe67ae3c5c362e0e2afd589606ff7e/c0814412-0e98-42d6-ac4c-e357f0310951_rw_600.gif?h=edef9be4052e84923d294d83b11a3873)
![](https://cdn.myportfolio.com/9dbe67ae3c5c362e0e2afd589606ff7e/447b7abf-347f-46cb-a5d1-be4b41321c88_rw_1920.png?h=54d349693931dc813e4f3520aa7963e9)
![](https://cdn.myportfolio.com/9dbe67ae3c5c362e0e2afd589606ff7e/0bbaaed8-f473-4c44-99a7-a23185c3bb15_rw_600.gif?h=48eb21272575ce21ab8a8b578fa5ab3c)
![](https://cdn.myportfolio.com/9dbe67ae3c5c362e0e2afd589606ff7e/373ef139-8388-45db-9e54-329d032b3082_rw_1200.png?h=093f73021bdfc0cf6a63d01d20f97481)
![](https://cdn.myportfolio.com/9dbe67ae3c5c362e0e2afd589606ff7e/d9b249ee-df9d-4e30-9020-5121479f57db_rw_1920.png?h=8a5a36926fdb336fae1c1c616a7b3bff)
![](https://cdn.myportfolio.com/9dbe67ae3c5c362e0e2afd589606ff7e/d37de352-8f0a-4461-9b7c-641e974ae821_rw_600.gif?h=e08a8126bfcab8ab8c0a1adf5e7cdcc0)
![](https://cdn.myportfolio.com/9dbe67ae3c5c362e0e2afd589606ff7e/a6fa93d7-c4c9-420d-b356-cba03baf531c_rw_600.gif?h=21da4cb20b39ebc0ec90d9a23bc514c6)
![](https://cdn.myportfolio.com/9dbe67ae3c5c362e0e2afd589606ff7e/4d9894c8-6c71-48cd-8f4a-7616459c3de2_rw_1920.jpg?h=936a0a307c589ebd0cda923f32743a0b)
![](https://cdn.myportfolio.com/9dbe67ae3c5c362e0e2afd589606ff7e/46ffa1f8-4b53-4399-b8dd-020f2037a640_rw_1920.jpg?h=aa690885388db21eb7e4662a5d888ea5)
![](https://cdn.myportfolio.com/9dbe67ae3c5c362e0e2afd589606ff7e/d1fac3e5-3fda-4539-b677-ed4f3b628913_rw_1920.jpg?h=412cbab815893ebf96ce577e4144f981)
![](https://cdn.myportfolio.com/9dbe67ae3c5c362e0e2afd589606ff7e/c71c71af-5caa-4149-a1e9-c12498000a1d_rw_1920.jpg?h=11fc3f5851481190eed907c015e67258)
TLC S2 - Product Concept, Packaging, Character Art - Direction & Design
![](https://cdn.myportfolio.com/9dbe67ae3c5c362e0e2afd589606ff7e/11b73c76-24e8-4ae1-9be1-74899e9c1b28_rw_3840.jpg?h=bff33f37a634b49c8a4647596e0f3748)
TLC S2 - Product Concept, Packaging, Character Art - Direction & Design
![](https://cdn.myportfolio.com/9dbe67ae3c5c362e0e2afd589606ff7e/e428c1b3-5115-4868-9121-6df7b3f9182e_rw_1200.png?h=a29793833f256195a6027cea591e7f80)
![](https://cdn.myportfolio.com/9dbe67ae3c5c362e0e2afd589606ff7e/9377e936-fb5e-48cc-a8d0-bc245ea76398_rw_1200.jpg?h=19012acbde947edd21d72bacdf78a8be)
![](https://cdn.myportfolio.com/9dbe67ae3c5c362e0e2afd589606ff7e/7b6e9678-f31d-4f9b-bcc3-f71226da23fd_rw_1920.jpg?h=31e650a3d8f9310379decfedbdc363e9)
![](https://cdn.myportfolio.com/9dbe67ae3c5c362e0e2afd589606ff7e/9bcf2a0e-0b7d-485c-8161-9d482469368e_rw_1920.jpg?h=a36f7447948eb325f344d65faec6fdba)
![](https://cdn.myportfolio.com/9dbe67ae3c5c362e0e2afd589606ff7e/a98f4135-7bc1-4c7b-af06-eef7a0df99af_rw_1200.jpg?h=615afa188fa17b9510a4b78983d5c8c7)
![](https://cdn.myportfolio.com/9dbe67ae3c5c362e0e2afd589606ff7e/9ef9b2a7-2cdf-4222-989b-1b21a80e353a_rw_1200.jpg?h=7f9730fcae4d3a83f40393c2c54bb652)
![](https://cdn.myportfolio.com/9dbe67ae3c5c362e0e2afd589606ff7e/f6d22c92-2692-40ee-946b-9bd4ac10a20f_rw_1200.jpg?h=5dba77fb046f7494ad63df5cdd03f210)
![](https://cdn.myportfolio.com/9dbe67ae3c5c362e0e2afd589606ff7e/fb6648bb-e00a-4f62-a908-9395e4863d3f_rw_1200.jpg?h=e4fbcb5ffcecc237900719973af450d8)
![](https://cdn.myportfolio.com/9dbe67ae3c5c362e0e2afd589606ff7e/010a534a-a02e-47f5-8cd2-8153591f27eb_rw_1920.jpg?h=78d4e0c924d32c31c5fbc84f59adc27c)
FULL CREDITS
DIRECTION: Megan McKiernan
LOGO: Ming Ong
ILLUSTRATION: Jojo Chongjaroenjai, More Than Coffee Studios, Mindy Lucio
PACKAGE DESIGN: Megan McKiernan, Mindy Lucio
PRODUCT CONCEPTS & DEVELOPMENT: David Murphy, Megan McKiernan, Mindy Lucio
PHOTOGRAPHY: Ryan Ehrmantraut, Cierra Maher