Overview
TLC translates to "Tender Loving Care" and is a children's line of collectibles. I was responsible for the overall branding and graphics for 2 years worth of lines. I worked with a team of in-house designers and contractors to produce product concepts, character artwork, packaging, presentations, and other marketing materials needed for the brand.
*In collaboration with RedwoodVentures and OLO Industries.
*In collaboration with RedwoodVentures and OLO Industries.
Brand
TLC Kritters/RedwoodVentures
Role
Designer & Art Director
Project Type
Branding, Video Direction, Illustration/Character Art Direction, Packaging, Product Innovation
TLC S3 BooBoo Better - Teaser Video
TLC S3 BooBoo Better - Branding/Packaging
TLC S3 BooBoo Better - Branding/Packaging
Interactive collector's poster concept and design
BooBoo reveal activity concept & design
TLC S2 - Product Concept, Packaging, Character Art - Direction & Design
TLC S2 - Product Concept, Packaging, Character Art - Direction & Design
FULL CREDITS
DIRECTION: Megan McKiernan
LOGO: Ming Ong
ILLUSTRATION: Jojo Chongjaroenjai, More Than Coffee Studios, Mindy Lucio
PACKAGE DESIGN: Megan McKiernan, Mindy Lucio
PRODUCT CONCEPTS & DEVELOPMENT: David Murphy, Megan McKiernan, Mindy Lucio
PHOTOGRAPHY: Ryan Ehrmantraut, Cierra Maher