Countless hours of branding equity research.
More than 100 packages across 3 product categories.
42 original illustrations.
One new logo & style guide.

In 2022, with big plans for a national expansion, Tree Top, Inc. entrusted High Wide & Handsome with a packaging redesign intended to help the brand debut across the country while remaining a familiar and beloved brand in the West. I was brought onto the team for design, conceptual and production support. Maintaining the authenticity of a farmer-owned company with unparalleled expertise among the orchards of the Pacific Northwest, we “polished the apple” and gave Tree Top a crisp, clean, contemporary new look designed to honor the iconic 60-year-old brand’s past and brighten its future. 
                                                                                                          
*In collaboration with TreeTop and High Wide & Handsome