Overview
Countless hours of brand equity research.
More than 100 packages across 3 product categories.
42 original illustrations.
One new logo & style guide.
More than 100 packages across 3 product categories.
42 original illustrations.
One new logo & style guide.
Tree Top, Inc. set out to expand nationally and partnered with the agency High Wide & Handsome to lead a major packaging redesign. I was brought on to support the initiative—collaborating with the agency team on concept development, visual design, and production execution across the full brand system.
Together, we helped evolve the identity of this iconic, 60 year old farmer-owned brand—balancing the authenticity of its Pacific Northwest roots with a fresh, modernized look. The result: a cleaner, more contemporary Tree Top designed to retain its loyal base while appealing to a new generation of families.
*In collaboration with TreeTop and High Wide & HandsomeBrand
TreeTop
Role
Concepts, design, production
Project Type
Branding, packaging
More than 100 products across 3 categories
Custom lunch notes with fun says that kids can keep or share with friends!
Created fun activities for kids on the backs of cartons. In this case finger puppets with the custom TreeTop characters we illustrated.
Tree Top’s line of apple sauce pouches for on-the-go kids gave us the opportunity to have a little fun creating over 50 original illustrations.
FULL CREDITS
DESIGN & DIRECTION: Jordan Tabije, Jarrett Farls, Megan McKiernan
PRODUCTION: Ginny Turner, LeAnn Marschall-Chavez, Megan McKiernan
COPY/QA: Lori Ellison, Stefanie Wine
PHOTOGRAPHY: Becki Kozel
ACCOUNT/PROJECT MANAGEMENT: Michelle Naden, Magnus Morgan