Megan McKiernan

Overview

Countless hours of brand equity research.
More than 100 packages across 3 product categories.
42 original illustrations.
One new logo & style guide.

Tree Top, Inc. set out to expand nationally and partnered with the agency High Wide & Handsome to lead a major packaging redesign. I was brought on to support the initiative—collaborating with the agency team on concept development, visual design, and production execution across the full brand system.

Together, we helped evolve the identity of this iconic, 60 year old farmer-owned brand—balancing the authenticity of its Pacific Northwest roots with a fresh, modernized look. The result: a cleaner, more contemporary Tree Top designed to retain its loyal base while appealing to a new generation of families.

*In collaboration with TreeTop and High Wide & Handsome

Brand

TreeTop

Role

Concepts, design, production

Project Type

Branding, packaging